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2013

Client:
Calligaris

Industry:
Design/furniture

Skills/Activity Performed:
Advertising campaign, catalogue system and collaterals

Description: 
To celebrate its 90 years of history, Calligaris has chosen to relaunch the brand with a new vitality and a rediscovered protagonism.  The project of redefinition of the communicative strategy focuses on a more effective, contemporary and editorial representation of the simple and elegant style that has always been part of the company’s brand personality. The project has been implemented via a multi-faceted path: the taking of over 700 shots followed by a redesign of the main communication materials, starting from the "My home" consumer catalogue system and designing a new structure for the promotion of the secondary activities that are less institutional and more in line with the tastes of the target market. The result is a system of identity and intuition which is easy to implement, able to communicate with immediacy the new positioning of the brand.

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2013

Client:
Calligaris

Industry:
Furniture/Design

Skills/Activity Performed:
Exhibition design

For its 90th anniversary Calligaris is introducing a new corporate communication strategy based on modernity and innovation, a process that has influenced the design of the exhibition space presented in preview at the Salone del Mobile 2013. Strongly characterised by external monochrome-filled background in modular forex that creates an uneven see-through effect surface, the structure enables the progressive discovery of the product. The central part is devoted to the functional areas of reception and is distinguished by a suspended installation celebrating the history of the company. The exclusive use of institutional colours unequivocally communicates the equity of the brand, and two experiential and interactive areas called "smart lounge" and "virtual lounge", in addition to the 9 3d monitors positioned at the entrance, complete the exhibition installation and the brand experience. The stand was designed to be reproduced to scale at other trade events reusing the same materials.

calligaris.com

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2012

Client:
La Gardenia Beauty

Industry:
Perfumery/Cosmetics

Skills/Activity Performed:
Brand strategy & positioning
Brand identity design, corporate identity

Description:
Creation of a "parallel brand" that could relate to the core brand La Gardenia but could also have a life of their own when living outside of the retail system. Atelier is a metaphor for research and selection, but also elegance, uniqueness and creativity.

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2011

Client:
La Gardenia Beauty

Industry:
Cosmetics

Skills/Activity Performed:
Brand strategy & positioning
Brand identity and packaging design

Description:
Creation of the brand identity of the ”Maison-Bio” bio-natural cosmetic products - La Gardenia first private label. The new line – composed of 24 skincare products and 15 sun care products- has an iconic style distinguished by its sleek packaging created in black, green, white and gold. The result is a refined and glamorous brand that evokes a world of simple beauty yet with a cosmopolitan and contemporary appeal.

maison-bio.it

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2010

Client:
La Gardenia Beauty

Industry:
Perfumery/Cosmetics

Skills/Activity Performed:
Brand strategy & positioning + Brand identity re-design + Corporate Identity

Description: 
Complete re-branding design that would reinforce the leading place in the market of La Gardenia Beauty - one of the largest Italian retailer in the perfumery market. Creation of a unique logotype along with the redesign of the brand icon and a new typography more in line with the new brand values such as elegance, value, style, innovation and femininity.

lagardenia.com

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2011

Client:
Coca Cola HBC Italia

Industry:
Soft drinks

Skills/Activity Performed:
Corporate identity + Digital branding for a corporate report

Description:
Logo mark design and communication strategy for the 2010 Corporate Social Responsibility Report. The solution involved and extensive usage of infographics and the creation of an on-line dedicated interactive showcase. '

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2010

Client:
FG Capital

Industry:
Financial Services

Skills/Activity Performed:
Brand identity design + Corporate Identity

Description: 
Complete brand strategy, logo mark design, stationary and communication materials.

fgcapital.it

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2007

Client:
Mediobanca

Industry:
Bank

Skills/Activity Performed:
Brand strategy & positioning
Brand identity design + corporate Identity

Description: 
Brand identity solution for the Mediobanca retail bank. The project involved the creation of a new retail brand along with a complete set of identity materials including credit card design and collaterals.

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2009

Client:
Benetau Group

Industry:
Luxury Motoryachts

Skills/Activity Performed:
Brand identity design + Corporate Identity

Description:
Identity design solution for one of the global leader Group in the production of sailboats, and top in Europe for motorboats of up to 15 metres. The work, apart from the new logo and identity, included stationary materials and different applications of the logomark.

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2006

Client:
Tivù srl

Industry:
Telecommunications

Skills/Activity Performed:
Brand strategy & positioning
Brand identity design + Corporate Identity

Description: 
Complete brand and communication strategy, naming, logo mark design and positioning of the company founded in 2008 with the dual aim of promoting the spread of the Italian Digital Terrestrial and the digital satellite platform with the aim of spreading this free offer in all areas of the territory, even those not covered by terrestrial signal.

tivu.tv

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2008

Client:
Ideal standard

Industry:
Bathroom forniture

Skills/Activity Performed:
Catalogue system

Description: 
Integrated design solution for a system of bathroom catalogues. The project included creation of a new library of about 700 images, using 3D rendering technologies.

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2009

Client:
Roche group

Industry:
Pharmacology

Skills/Activity Performed:
Corporate reporting

Description: 
Design and creative direction for the 2008 Corporate Reporting documents, including the Annual Report and the Corporate Social Responsibility Report. 

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2010

Client:
Auchan

Industry:
Large retails

Skills/Activity Performed:
Retail branding

Description:
Logo mark design and space design strategy in order to establish a new revolutionary approach to retail system.

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2008

Client:
Upim

Industry:
Home decor

Skills/Activity Performed:
Brand re-design and packaging

Description: 
Creation and design of a full set of packaging, labeling and ticketing solutions, along with different communication materials.

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2010

Client:
Unieuro

Industry:
Appliances retailer

Skills/Activity Performed:
Brand identity re-design

Description: 
Strategic framework for one of the leading Italian retailer in the consumer technology products and developing of a new identity solution according to the aim of a new repositioning strategy that had a true ‘technology edge’.

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2011

Client:
TCPOS – Proposal 

Industry:
IT solutions for businesses in hospitality, catering, retail and leisure

Skills/Activity Performed:
Proposal for brand identity re-design + Corporate Identity

Description:
Integrating TCPOS attributes with a new brand concept and lifting them up with a unique brand symbol in order to enhance the brand in terms of recognition and distinctiveness

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2004

Client:
Gruppo Wind

Industry:
Mobile telephone Company

Skills/Activity Performed:
Retail branding

Description: 
Retail design solution, creation of display systems and environmental graphics for the third largest telecom player in Italy. 

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2011

Client:
Novamont

Industry:
Research and development

Skills/Activity Performed:
Corporate reporting

Description: 
Assets definition, layout and visual graphics design for the 2011 Corporate Social Responsibility Report.

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2010

Client:
Vivo Studio

Industry:
Visual Communication and 3D display

Skills/Activity Performed:
Brand identity design + Corporate Identity

Description: 
Identity design solution for an independent Italian 3D and virtual imaging production house.

vivostudio.it

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2009

Client:
RGA Associati

Industry:
Consultancy

Skills/Activity Performed:
Event Identity and collaterals

Description:
Brand Identity and graphic design of all the collateral materials for a CSR event.